Inside B2C Sales: Learn About the Business-to-Consumer Sales

Written by the MasterClass staff

Last updated: Feb 25, 2022 • 2 min read

B2C is a popular sales model that dominates much of the e-commerce industry. Initially, B2C sales referred to brick-and-mortar storefronts and restaurants that sold products directly to consumers. Then the dot-com boom of the 1990s brought about the age of internet shopping and a more direct method of selling to consumers.