Business

AIDA Model: 4 Stages of the Marketing and Sales Funnel

Written by the MasterClass staff

Last updated: Feb 25, 2022 • 2 min read

In 1898, renowned advertiser Elias St. Elmo Lewis synthesized a framework for effectively copywriting advertising messages throughout the customer journey—the phases from potential customer to brand-loyal consumer. Learn how his model, called the AIDA model, simplifies the buying process into stages and how the AIDA marketing strategy can still be useful in the e-commerce era.