Gross Profit vs. Gross Margin: What’s the Difference?

A company's gross profit is the amount of income left over after subtracting the cost of producing and selling its products from its total sales revenue. While total revenue indicates how much money a company receives in exchange for selling its goods, gross profit reflects how much money it actually earns from those sales since it factors in the cost of goods sold (COGS). Gross profit is a valuable metric because it shows whether a company's production process needs to be more or less cost-effective compared to its revenue. For example, if gross profit decreases due to a spike in shipping costs, you could try to switch to a cheaper shipping service or reduce the weight of your product packaging. Gross margin—also called gross profit margin, gross margin percentage, or gross profit percentage—is the percentage of a company's revenue that's greater than its cost of goods sold (COGS). This financial ratio demonstrates how effectively a business generates revenue compared to managing their production costs. A business aims to have as high a gross margin as possible. A high gross margin indicates that a company is profiting more from product sales and has more cash flow to pay for indirect operating costs, hire additional labor, pay debt, or invest in growth for the future. Gross profit and gross margin both measure a company's profitability using its revenue and cost of goods sold (COGS), but there is one key difference. Gross profit is a fixed dollar amount, while gross margin is a ratio. The fact that gross margin is a percentage makes it a useful metric for business owners to compare their margin against the industry standard or competitors. For instance, if you launch a new small business, it wouldn't make sense for you to compare your gross profits with a large established competitor making millions of dollars more in revenue. Instead, you could compare your gross margins because both gross margin percentages are expressed in proportion to the size of each company's revenue and COGS. To calculate the gross profit figure, subtract the cost of goods sold (COGS) from total sales revenue, as seen in this equation: In the equation, revenue represents the total amount of money earned from product sales and COGS represents the variable direct costs of producing products— costs such as raw materials, equipment, employee labor, and shipping. When calculating gross profit, some companies may substitute net sales in place of total revenue. Net sales is similar to total revenue, except it deducts the price of refunded or returned sales, allowances, and discounts. To calculate gross margin, subtract the cost of goods sold (COGS) from total sales revenue and divide that figure by the total sales revenue, as seen in the following equation: Similar to the gross profit formula, revenue represents the total amount of money earned from product sales, and COGS represents the product production costs that fluctuate based on the amount of output. There are different metrics you can use to track your company's financial health and compose your company's financial statements: 1. __Gross profit__: Gross profit is the amount of income left over after subtracting the cost of goods sold (COGS) from the total sales revenue. This metric indicates whether a company’s production process needs to be more or less cost-effective in comparison to its revenue. 2. __Net income__: Calculate the net income metric by subtracting total expenses from total revenue to see exactly how much a company profits (a new profit) or loses (a net loss). A company's net income over time is a great indicator of how well or poorly its management team runs the company. 3. __Operating profit__: To calculate operating profit or earnings before interest and taxes (EBIT), subtract operating expenses—which include overhead costs like rent, marketing, insurance, corporate salaries, and equipment—from gross profit. Investors find EBIT useful in determining a company's financial performance because it doesn't factor in items that are out of the management team's control. 4. __Gross profit margin__: A gross profit margin is the percentage of revenue generated that's greater than the COGS. To calculate gross profit margin, divide gross income by revenue and multiply the result by 100. 5. __Net profit margin__: Net profit margin is the ratio of net profit to total revenue expressed as a percentage. To calculate net profit margin, divide your net income by total revenue and multiply the answer by 100. Get the [MasterClass Annual Membership](https://www.masterclass.com/) for exclusive access to video lessons taught by business luminaries, including Sara Blakely, Chris Voss, Robin Roberts, Bob Iger, Howard Schultz, Anna Wintour, and more. Gross profit and gross margin are metrics that measure a company's profit in terms of revenue and cost of goods sold, but one is much more useful for comparing your company’s performance to your competitors.