Business

How to Name Your Business: 3 Tips for Naming a Company

Written by the MasterClass staff

Last updated: Sep 3, 2021 • 3 min read

What would you call those sticky strips you put on your cuts if not “Band-Aids”? How often have you called a tissue a “Kleenex” when a box from the Kleenex brand was nowhere in sight? Sometimes, an unforgettable brand name transcends the company and becomes a catchall word for the product.