Business

Bob Iger on the Value of Brand

Written by the MasterClass staff

Last updated: Aug 25, 2021 • 3 min read

As an entrepreneur, everything you do should reinforce the central strategy of your brand and company. Disruption is inevitable, so you better be prepared to fight fire with fire. As the first line of defense, have one foot in the future, and always be iterating on your brand or company.