Bob Iger on the Importance of Risk-Taking in Business

Written by MasterClass

Last updated: Aug 25, 2021 • 3 min read

How does a leader handle risk and failure? How do they intuitively predict the needs of consumers, or negotiate like a literal boss (which involves way more vulnerability than you might expect)?

Being a small business owner may feel incompatible with being a risk-taker. The stakes feel higher, the pitfalls feel deeper. It’s important to remember that it’s big risks that have gotten you to where you are.