Goodby & Silverstein’s 3 Tips for Creating an Advertising Portfolio
Written by MasterClass
Last updated: Jun 7, 2021 • 2 min read
Jeff Goodby and Rich Silverstein are the co-chairmen of the advertising agency Goodby Silverstein & Partners in San Francisco. Their creative works include advertising campaigns like “got milk?,” the Budweiser lizards, Doritos’ Cool Ranch Superbowl cowboy shootout, and Polaroid’s “See what develops.” They have creative industry careers that span brand strategy, creative direction, art direction, and copywriting. Here are their tips for creating a standout portfolio.