Business

Goodby & Silverstein’s 3 Tips for Creating an Advertising Portfolio

Written by the MasterClass staff

Last updated: Nov 8, 2020 • 2 min read

Jeff Goodby and Rich Silverstein are the co-chairmen of the advertising agency Goodby Silverstein & Partners in San Francisco. Their creative works include advertising campaigns like “got milk?,” the Budweiser lizards, Doritos’ Cool Ranch Superbowl cowboy shootout, and Polaroid’s “See what develops.” They have creative industry careers that span brand strategy, creative direction, art direction, and copywriting. Here are their tips for creating a standout portfolio.