Business, Politics & Society

Be Curious

Howard Schultz

Lesson time 10:23 min

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

This is a class that you would need to listen to over and over again to absorb all the content.

just added on Principal to my life. Earn success everyday.

I've learned a lot. Now it's time to start working. Thanks Howard

Nice Class but I wouldn't call it a Masterclass since it was full of great tipps it's not a "real" class... I think I would've liked more and deeper


A fellow student

It is really interesting to me to hear the philosophy. I really like it. That idea of how to address the needs and the company standards in different countries due to culture. I personally believe that as a born and raised American we can learn a lot from other cultures. This also hits home as I spent the last hour of my day today with one of my employees trying to show him that as his manager I am wanting to give him the tools to succeed and grow.

Gladys P.

I've always been interested in the idea of mentorship, but never had the courage to approach one. Valuing the lessons from both industry and experts, and to always seek out those learnings is an important aspect of professional growth. Stay hungry and stay humble.

Lina K.

Amazing insights. Coming from Greece, we often have multinational companies that want to employ the same strategy in every country, not taking into account the cultural differences. Which of course, is a huge mistake. The example Howard gives for their China presence and getting the families of employees involved is the second one I've seen in here about how important it is to understand local culture and utilise this understanding. Chris Voss in Negotiations also mentioned a thrilling example in his first video - make sure you check that out. Valuable content so far.


I think there is a very fine balance that must be learned. As Howard states form a lot of your curiosity into questions. Ive been in situations where i can see problems that others are not seeing or I have an idea of a better way, Im sure most of us have been in a situation like that. But none of us knows all the details, we are not there when the decision is made so there has to be a real self awareness of how to learn and participate without seeming to undermine things.

A fellow student

One of the most consistent themes I've seen from highly successful people is to not have fear of failure. Cold calling is a great way to get over this. Have any of you ever had some other experiences that you've found have helped you get over fear?

Udai D.

Love it. Can't agree more. We try and do some of these things at our company. Really makes me feel good to hear examples of success in regards to them. I need to get my team to listen to this content.

Ekin Ö.

Having a similar thing to Howard's experience of seeking leads by walking door to door would be a big gain for entrepreneurs. Free from your fears. :-)

Lilian T.

Curiousity has been in me and together the enthusiasm to learning on the job and enjoying what I do have have brought a lot of success in my 30 years career. It is all that I am still able to do what I enjoy doing at this age. But I am still not financially successful in networking the right people to collaborate and utilize my years of experiences. I believe I still have a lot of fears to meet new people ...


I still remember the first culture difference encountered when coming into the States is to take initiative on everything. Back in our country, young people should not act too aggressive or "showing off". Now, I am more willing to ask questions instead of sitting there quietly. Still learning an growing...

A fellow student

Is the moral of this lesson to sincerely care for your employees and their lives?