To submit requests for assistance, or provide feedback regarding accessibility, please contact

Business, Politics & Society

Be Curious

Howard Schultz

Lesson time 10:23 min

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
Get Started

Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I've learned great things in this class, I can't wait to go out there and apply everything I know by now

It helped me see the big picture of business but yet offered advice that is helpful to small business.

GREAT masterclass. One of the best. I think this one edges ahead of Bob Iger's in its enthusiasm for the entrepreneur.

A must for all entrepreneurs and business professionals. He earned my conservative vote, if he decides to run for Pres.


Cédric J.

Leçon 3 : Howard Schultz : Be Curious. C'est si important d'être intellectuellement curieux. Tu dois toujours voir les choses que les autres ne voient pas. Et d'avoir cette curiosité et ce courage de te mettre dans cette zone d'inconfort. Tu rencontres d'autres personnes, tu écoutes d'autres personnes qui ne sont pas liés à des journées normaux et du coup te te mets en position d'apprentissage. Pour grandir dans une compagnie il faut : apprendre, observer, pratiquer et fabriquer. Son rôle d'assistant avant de créer Starbucks était d'appeler 50 personnes en physique par jour, donc c'était 50 REJECTIONS. Mais l'humilité des rejections et de comprendre la persévérance et de devenir très compétitive. Parce que tu es en compétitions avec tes pairs et aussi avec les mêmes choses que nous faisont, et aussi pour créer le learship chez les vendeurs. Il n'a pas voulu refaire ça, mais sa l'a beaucoup enseigné et il en a appris énormément. Ce poser cette question ; Qu'est-ce que je peux faire pour sortir du cadre des références de mon travail, parce que j'ai des aspirations et des ambitions, de faire de mon mieux pour contribuer à l'entreprise et à son succès. Mais vous devez leur faire comprendre que vos intentions ne sont pas pour vous, vos intentions sont faites pour faire grandir et élargir la compagnie. Demander des informations sur la compagnie à des pairs, à des supérieurs, juste par curiosité. Met toi en position d'apprendre et pose leur des questions. Ce sont les jeunes personnes qui deviennent de futur LEADERS. Howard à 65 ans, il essaie d'être le plus curieux possible. Trouve toi un mentor dans l'entreprise, qui peut t'apprendre, auquel on peut s'identifier. Soit aussi clair, par rapport à ce que tu vas demander. Défini tes obligations, pouvons nous, nous parler 1h par semaine ?

Nathaniel F.

Incredible Lesson, people try to replicate so many different successful habits across the board at their companies no matter where they are. I feel like it is so important to understand who your employees are and what they really are looking for from the company. Financial performance comes tenfold when you meet your employees needs/wants.


I chuckle at hearing someone call a 26-year old a "kid." Plus, curiosity is to be admired of anyone, regardless of age -- IMHO, it's an essential trait for more effective leadership the older we get! Tailoring benefits, such as extending health coverage for an employee's parents, is truly Talent Management. This can also be done for employee pets, as well, since some employees do not have "family."

Charles L.

Signed up for MasterClass entirely for Howard Schultz and I feel like I have already made back the investments a few folds. Remarkable!

Mark G.

I would say giving health care to the parents of the employees one of the most, if not the most, out of the box idea I have ever heard. To recognize how this simple culture idea could transform their business success blows me away. By delivering bottom line results, and profitability, means they listened to their employees and found a better way of spending the benefits allowance. Do not know if this has ever tried in the USA. The approach has me interested in learning more.

Sergio E.

Mentors are definitely huge. Don't be afraid to learn from the older and wiser. "An intelligent individual learns from the mistakes of others".


culture matters and keep learning all the time, must be sensitive as a business man.

Gloria Fernanda G.

This is a great way of learning why this company is so successful. Enjoying this!!

Lucía R.

I've been a fan since I read Onward. I think there is so much to learn about you that text books don't teach. Thank you for that.

Valérie G.

For those inspired by this video to seek mentorship I strongly recommend the app Shapr. Simply put it is the "Tinder" of business networking where you can be match with mentors, find investors or other professionals that may help you develop your business.