Business, Politics & Society

Be Curious

Howard Schultz

Lesson time 10:23 min

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

As a person who started a business and failed. I am still struggling with my failure. The lesson is good reminder that I can try again. The lessons are obvious. But everyone need a good reminder.

Its something which you already know but you tend to forget when you get caught up in the day to day problem. It was a great reminder and an encouragement to go back to the drawing board and see how far you have deviated and how much you need to go back to it.

Being a startup entrepreneur I learned A LOT from this couse that I can apply directly. Thx to Mr. Schultz for all the inspiring insights and to MASTERCLASS for giving me the chance to sit down with him "one on one"!

I understand now that to succeed as a leader it involves empathy, teamwork, and tough decisions.


Lilian T.

Curiousity has been in me and together the enthusiasm to learning on the job and enjoying what I do have have brought a lot of success in my 30 years career. It is all that I am still able to do what I enjoy doing at this age. But I am still not financially successful in networking the right people to collaborate and utilize my years of experiences. I believe I still have a lot of fears to meet new people ...


I still remember the first culture difference encountered when coming into the States is to take initiative on everything. Back in our country, young people should not act too aggressive or "showing off". Now, I am more willing to ask questions instead of sitting there quietly. Still learning an growing...

A fellow student

Is the moral of this lesson to sincerely care for your employees and their lives?

Angela D.

Yes. You can spot the ones who are really wanting to learn and grow and do a good job, compared to those who just want the pay.

Marty F.

Again interesting Howard. From the perspective of a Director how to spot talent with the right attitude and awareness to move your brand forward. Youth are your brands future. Also how to think/seek to move your brand forward. Believe it or not I was actually thinking of looking very carefully for the right person and starting them as a director so they would be motivated a crazy idea my accountant said of course. Maybe director for a day.

Vic S.

My first job out of college was with Canon, selling copiers and fax machines door to door. It was amazing training and we also had to knock on 50 doors a day. I only lasted two weeks, but I learned lessons for a lifetime. I certainly would rather to sit back and sip coffee with Howard, than do that again.

A fellow student

Personally I don't come to these classes as much to learn new, "never before heard", information. There is very little of that in the world. Especially in todays constant flow of free exchange of ideas via the internet. I come here more to be reminded of things I already know in part and in particular how and when to use each of these things in different settings and disciplines. What I have noticed about the "masters" in any field, is they often don't do amazing fly to the moon stuff, they often take some raw talent and hone it with constant daily application in the same direction, day after day after day. I really appreciate the chance to hear from these masters in their various spheres of experience, and I hope my honed talent can be of benefit to as many people as possible, far beyond just myself.

A fellow student

I'm not getting much from this stream-of-consciousness approach. (Other classes are the same.) The individual ideas are fined, but the shotgun smattering of ideas without depth isn't very valuable.

A fellow student

I guess the reason why I've signed up to this course means that I already have a level of curiosity. So far, if I'm honest, I haven't heard anything new.

andrea S.

Im amaze by how many people hear had the opportunity to be mentor by someone. I'm in my 40 and didn't had this opportunity altho i was looking for, in the bad and good life that was presenter in from of me was and still is my mentoring experience, reading books also help, i realise most of all, we need to trust our guts, have some one sharing the experience can certainly help and get somewhere faster, altho taking the time and learn on our own skin is not bad understanding how to deal with those situations and learn from it.