Business, Politics & Society

Be Curious

Howard Schultz

Lesson time 10:23 min

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I am beginning my MBA. I loved the piece about being honest with each other, and trusting that your people can handle the truth, no matter how painful.

Thinking of perfect recommendations, and at the end there is everything between the lines. Having a look at the sublines which lead you to sucess! Really enjoyed the lesseon, a little bit short to others, but quality input!

I understand now that to succeed as a leader it involves empathy, teamwork, and tough decisions.

This is a very interesting and insightful class. Howard is an empathic and honest leader, and his life experiences are very useful!


A fellow student

One of the most consistent themes I've seen from highly successful people is to not have fear of failure. Cold calling is a great way to get over this. Have any of you ever had some other experiences that you've found have helped you get over fear?

Udai D.

Love it. Can't agree more. We try and do some of these things at our company. Really makes me feel good to hear examples of success in regards to them. I need to get my team to listen to this content.

Ekin Ö.

Having a similar thing to Howard's experience of seeking leads by walking door to door would be a big gain for entrepreneurs. Free from your fears. :-)

Lilian T.

Curiousity has been in me and together the enthusiasm to learning on the job and enjoying what I do have have brought a lot of success in my 30 years career. It is all that I am still able to do what I enjoy doing at this age. But I am still not financially successful in networking the right people to collaborate and utilize my years of experiences. I believe I still have a lot of fears to meet new people ...


I still remember the first culture difference encountered when coming into the States is to take initiative on everything. Back in our country, young people should not act too aggressive or "showing off". Now, I am more willing to ask questions instead of sitting there quietly. Still learning an growing...

A fellow student

Is the moral of this lesson to sincerely care for your employees and their lives?

Angela D.

Yes. You can spot the ones who are really wanting to learn and grow and do a good job, compared to those who just want the pay.

Marty F.

Again interesting Howard. From the perspective of a Director how to spot talent with the right attitude and awareness to move your brand forward. Youth are your brands future. Also how to think/seek to move your brand forward. Believe it or not I was actually thinking of looking very carefully for the right person and starting them as a director so they would be motivated a crazy idea my accountant said of course. Maybe director for a day.

Vic S.

My first job out of college was with Canon, selling copiers and fax machines door to door. It was amazing training and we also had to knock on 50 doors a day. I only lasted two weeks, but I learned lessons for a lifetime. I certainly would rather to sit back and sip coffee with Howard, than do that again.

A fellow student

Personally I don't come to these classes as much to learn new, "never before heard", information. There is very little of that in the world. Especially in todays constant flow of free exchange of ideas via the internet. I come here more to be reminded of things I already know in part and in particular how and when to use each of these things in different settings and disciplines. What I have noticed about the "masters" in any field, is they often don't do amazing fly to the moon stuff, they often take some raw talent and hone it with constant daily application in the same direction, day after day after day. I really appreciate the chance to hear from these masters in their various spheres of experience, and I hope my honed talent can be of benefit to as many people as possible, far beyond just myself.