From Howard Schultz's MasterClass

Jump In

Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Topics include: Self-Doubt


Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Topics include: Self-Doubt

Howard Schultz

Business Leadership

Learn More

Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Nice Class but I wouldn't call it a Masterclass since it was full of great tipps it's not a "real" class... I think I would've liked more and deeper

I learned multiple things from this MasterClass. Howard was an excellent mentor! Definitely the best MasterClass so far.

The only way to build a company is by creating value to the customer and to the employee. Quitting isn’t an option if you want to succeed. What a Great class! Thank you 🙏

Your master class was amazing. First of all I love Starbucks. Your lessons on leadership are spot on! Thank you. Everyone should watch this MC!


A fellow student

I have several billion dollar inventions (most literally). I just need an engineer help piece it together. Anyone interested?

Joel Kirk R.

Ok Howard.. I'm starting my own business! GORME HOT CHOCOLATE! What do you think?

Eva C.

I am a 22 years old girl who is almost graduate from the colleague. After my final internship, I would like to start my business with my friends. Howard Schultz has already analyzed the pros and cons of being entrepreneurship which I fully agree. It is in my blood and I think it is a great time for me to aware of my discipline and focus on my moral duty. Thanks, Howard.

Matthew P.

As someone who tried one business in college with my then-friend and failed at it, I not even a year later took over a business that was failing and now 9 years later I can happily say that I've grown that business by double digits in both revenues and profits percentage wide each of those 9 years. If you don't succeed in one endeavor, try another. Take calculated risks. Don't gamble your home and life on something that is not properly researched with market analysis, financial models, and common sense. Even if you have a great idea, will people buy it? And even if they do, will you have enough volume to cover costs and provide a living to yourself? Does that change if the economy enters a recession? I wouldn't be who I am today without being an entrepreneur. And Howard Schultz is right, you can have a lot of doubt on certain matters of your the business that can be worked out, but if you are not 100% committed to the idea of starting, running, organizing, and growing a company, it is not for you. Some weeks you will be able to relax by a pool and work only 10 hours. Other weeks, you will work 80 hours. You will at times always be on call. But your destiny is in your hands. And that's why I couldn't imagine not being an entrepreneur - this is the one job you don't risk walking into in the morning and hearing that your job is eliminated. You are in control of your destiny if you are smart, disciplined, and determined.

Theo M.

Enjoyed the simplicity of there is no perfect time, you just have to commit to doing it. Now is the time!!


Great! and So True. Tremendous respect for the successful builder and CEO of an iconic American Brand, a brand I use daily ;.) Have been to the Pike Place Store- a Must on our visit few years ago to Seattle, just across from the throwing fish Fish Market.

Brandon S.

I love how I can relate to Howard - no matter what, anyone can learn and become successful! Thank you!

Justin D.

Similar to all that I've heard and studied before, but valuable because of the simple and elegant delivery. Thanks!

Daniel L.

Motivational with some good points about working hard every day to truly pursue goals in life and in business.

A fellow student

This lesson enriched my knowledge of the core business ideals and encouraged my temptations to fiddle with my urging desire to learn about entrepreneurship. Jump in!