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Howard Schultz

Lesson time 04:42 min

Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I am just watching for right now. But it is good to hear the advises.

An incredible class by Schultz. Though its simplified, it can never be forgotten and he gets to the root of it without getting confusing. Great sense of how to talk.

Is a motivating course, with advice applicable to the present, from the hand of one of the most outstanding entrepreneurs of recent times. I hope we hear something positive from Howard in the next presidential election in the United States

Very inspiring story and insightful advice on leadership. Love the case study


A fellow student

Jumping in to the pool. Will update in a few months. Thank you for sharing!


Self-limiting behavior is definitely something to rid the mind of before jumping into entrepreneurship or at least immediately afterwards..

Margit M.

I loved Howard Schultz. He is an amazing man and built an empire like no other. Still, Starbucks itself is a company that really is not on the consumer's side. People are addicted to sugar now more than ever and like McDonald's it doesn't do us or our children any good. Howard Schultz is a genius and I did love what he had to say. (Just needed to let you all know how I feel about the sugar company).

Julien L.

I found this lesson inspiring, Howard Schultz speaks with ease & warmth. One of the moments that resonated with me was the topic of self-doubt. We sometimes think self-doubt only affects us, but Howard is correct, every human being living on this planet earth has self-doubt to some degree. If we have that entrepreneurial desire, we got to dive in and not let fear hold us back.

A fellow student

I have several billion dollar inventions (most literally). I just need an engineer help piece it together. Anyone interested?

Joel Kirk R.

Ok Howard.. I'm starting my own business! GORME HOT CHOCOLATE! What do you think?

Eva C.

I am a 22 years old girl who is almost graduate from the colleague. After my final internship, I would like to start my business with my friends. Howard Schultz has already analyzed the pros and cons of being entrepreneurship which I fully agree. It is in my blood and I think it is a great time for me to aware of my discipline and focus on my moral duty. Thanks, Howard.

Matthew P.

As someone who tried one business in college with my then-friend and failed at it, I not even a year later took over a business that was failing and now 9 years later I can happily say that I've grown that business by double digits in both revenues and profits percentage wide each of those 9 years. If you don't succeed in one endeavor, try another. Take calculated risks. Don't gamble your home and life on something that is not properly researched with market analysis, financial models, and common sense. Even if you have a great idea, will people buy it? And even if they do, will you have enough volume to cover costs and provide a living to yourself? Does that change if the economy enters a recession? I wouldn't be who I am today without being an entrepreneur. And Howard Schultz is right, you can have a lot of doubt on certain matters of your the business that can be worked out, but if you are not 100% committed to the idea of starting, running, organizing, and growing a company, it is not for you. Some weeks you will be able to relax by a pool and work only 10 hours. Other weeks, you will work 80 hours. You will at times always be on call. But your destiny is in your hands. And that's why I couldn't imagine not being an entrepreneur - this is the one job you don't risk walking into in the morning and hearing that your job is eliminated. You are in control of your destiny if you are smart, disciplined, and determined.

Theo M.

Enjoyed the simplicity of there is no perfect time, you just have to commit to doing it. Now is the time!!


Great! and So True. Tremendous respect for the successful builder and CEO of an iconic American Brand, a brand I use daily ;.) Have been to the Pike Place Store- a Must on our visit few years ago to Seattle, just across from the throwing fish Fish Market.