Business, Politics & Society

Jump In

Howard Schultz

Lesson time 04:42 min

Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Howard was passionate about what he was doing, he brought a compassion to business and an honesty. Good guys can finish 1st.

Clear, crisp & relevant. More appropriate for someone start new into corporate world (=or entrepreneur without corporate/people mgmt work-ex.

This really helped me understand the full scope and key cornerstones of building a healthy and thriving business. The emphasis on culture was especially enlightening! This lived up to its name in being a true master class by one of the worlds most successful entreprenuers.

it is great to hear from an experienced person. I like the succession of topics.


Kewalin T.

Lesson 01 / Jump In — 1. Success has to be earned everyday. — 2. Jump into the pool and learn how to swim. — 3. Do it with great discipline and thoughtfulness. — 4. Ensure that what you do is balanced out of your fiduciary responsibility to your investors and your moral responsibility to your people and communities you serve. — 5. Surround yourself with people who can make you better. — 6. There’s no primary tools to get you to jump in the pool other than your own courage. — 7. Don’t look back and have regrets. — 8. Not everyone is built to be an entrepreneur. And that’s fine. Find your position in life. — 9. Live your life to the fullest. And take the calculated risk of what it means to be an entrepreneur. — 10. If you know it’s in your blood, then jump into the pool! — — Feel free to correct me, add what you learn, or share your thoughts, knowledge, and stories. — — “Success is best when it is shared.” :)


I would like to ask Howard, when you started (Not Now, before you were established as Howard Schultz ) what was it that people wanted to work with you toward success? There are many intelligent and talents individuals but people do not invest in them people do not join their efforts or causes? ****There were great points, addressed with eyeopening perspectives toward our responsibilities added with wonderful reminders . Time well spent. Thank you


I enjoyed this my first lesson.I am particularly impresses by Shultz's sense of responsibility to his staff and the community.


So far, it's like a rehash of every motivational speech I've ever heard. Not very promising.


I have a lot of self doubts. Ive read as much as I can about managing people and I have managed people a couple of times but I always seem to have one person that has the ability to undermine me very effectively. Ive never seemed to be able to build that loyalty and trust with the teams Ive had. Ive tried everything, from letting upper management know what a good job a person is doing to making sure my team is kept updated on everything coming down the pike. Ive organized weekly meetings to teach new skills, Ive given little bonuses for staff that have gone above and beyond and yet Ive never enjoyed the team relationship that Ive seen other managers create. I dont think its the employees, I think it must be something I am doing. I just cant see what it is.

A fellow student

Jumping in to the pool. Will update in a few months. Thank you for sharing!


Self-limiting behavior is definitely something to rid the mind of before jumping into entrepreneurship or at least immediately afterwards..

Margit M.

I loved Howard Schultz. He is an amazing man and built an empire like no other. Still, Starbucks itself is a company that really is not on the consumer's side. People are addicted to sugar now more than ever and like McDonald's it doesn't do us or our children any good. Howard Schultz is a genius and I did love what he had to say. (Just needed to let you all know how I feel about the sugar company).

Julien L.

I found this lesson inspiring, Howard Schultz speaks with ease & warmth. One of the moments that resonated with me was the topic of self-doubt. We sometimes think self-doubt only affects us, but Howard is correct, every human being living on this planet earth has self-doubt to some degree. If we have that entrepreneurial desire, we got to dive in and not let fear hold us back.

A fellow student

I have several billion dollar inventions (most literally). I just need an engineer help piece it together. Anyone interested?