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Howard Schultz

Lesson time 04:42 min

Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Liked the presentation of the material, but overall - general stuff. Wanted more insights, examples, use cases, maybe presentation slides or some blueprints to be able to use further on in own business. Thank you

Wonderful way to spend an evening with a good cup of Starbucks! Thank you Howard!

GREAT class! I'm a new entrepreneur and still have time to shape many aspects of the company I'm building. This class excavated many concepts I've intuitively felt or understood but never crystalized. It helped tremendously to hear the words and ideas take such powerful shape. Grateful to Mr Schultz for sharing so transparently.

actually, I have the spirit of adventure like Maya. but I always hesitate about the future if I lost my money, and time. but I'll try my dream and believe myself. thank you very much for your advice.


Julien L.

I found this lesson inspiring, Howard Schultz speaks with ease & warmth. One of the moments that resonated with me was the topic of self-doubt. We sometimes think self-doubt only affects us, but Howard is correct, every human being living on this planet earth has self-doubt to some degree. If we have that entrepreneurial desire, we got to dive in and not let fear hold us back.

A fellow student

I have several billion dollar inventions (most literally). I just need an engineer help piece it together. Anyone interested?

Joel Kirk R.

Ok Howard.. I'm starting my own business! GORME HOT CHOCOLATE! What do you think?

Eva C.

I am a 22 years old girl who is almost graduate from the colleague. After my final internship, I would like to start my business with my friends. Howard Schultz has already analyzed the pros and cons of being entrepreneurship which I fully agree. It is in my blood and I think it is a great time for me to aware of my discipline and focus on my moral duty. Thanks, Howard.

Matthew P.

As someone who tried one business in college with my then-friend and failed at it, I not even a year later took over a business that was failing and now 9 years later I can happily say that I've grown that business by double digits in both revenues and profits percentage wide each of those 9 years. If you don't succeed in one endeavor, try another. Take calculated risks. Don't gamble your home and life on something that is not properly researched with market analysis, financial models, and common sense. Even if you have a great idea, will people buy it? And even if they do, will you have enough volume to cover costs and provide a living to yourself? Does that change if the economy enters a recession? I wouldn't be who I am today without being an entrepreneur. And Howard Schultz is right, you can have a lot of doubt on certain matters of your the business that can be worked out, but if you are not 100% committed to the idea of starting, running, organizing, and growing a company, it is not for you. Some weeks you will be able to relax by a pool and work only 10 hours. Other weeks, you will work 80 hours. You will at times always be on call. But your destiny is in your hands. And that's why I couldn't imagine not being an entrepreneur - this is the one job you don't risk walking into in the morning and hearing that your job is eliminated. You are in control of your destiny if you are smart, disciplined, and determined.

Theo M.

Enjoyed the simplicity of there is no perfect time, you just have to commit to doing it. Now is the time!!


Great! and So True. Tremendous respect for the successful builder and CEO of an iconic American Brand, a brand I use daily ;.) Have been to the Pike Place Store- a Must on our visit few years ago to Seattle, just across from the throwing fish Fish Market.

Brandon S.

I love how I can relate to Howard - no matter what, anyone can learn and become successful! Thank you!

Justin D.

Similar to all that I've heard and studied before, but valuable because of the simple and elegant delivery. Thanks!

Daniel L.

Motivational with some good points about working hard every day to truly pursue goals in life and in business.