From Howard Schultz's MasterClass

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Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Topics include: Self-Doubt


Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

Topics include: Self-Doubt

Howard Schultz

Business Leadership

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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Great class! Watched it every morning while brewing a cup of coffee, hah! I have a better feel for what it means to be a world-class leader. Really hope you invite Schultz back to do more Leadership training!

I realized i needed to give more, needed to be more active rather than waiting for things to happen

great master class, inspiring/perfect instructor

Being a startup entrepreneur I learned A LOT from this couse that I can apply directly. Thx to Mr. Schultz for all the inspiring insights and to MASTERCLASS for giving me the chance to sit down with him "one on one"!


Matthew P.

As someone who tried one business in college with my then-friend and failed at it, I not even a year later took over a business that was failing and now 9 years later I can happily say that I've grown that business by double digits in both revenues and profits percentage wide each of those 9 years. If you don't succeed in one endeavor, try another. Take calculated risks. Don't gamble your home and life on something that is not properly researched with market analysis, financial models, and common sense. Even if you have a great idea, will people buy it? And even if they do, will you have enough volume to cover costs and provide a living to yourself? Does that change if the economy enters a recession? I wouldn't be who I am today without being an entrepreneur. And Howard Schultz is right, you can have a lot of doubt on certain matters of your the business that can be worked out, but if you are not 100% committed to the idea of starting, running, organizing, and growing a company, it is not for you. Some weeks you will be able to relax by a pool and work only 10 hours. Other weeks, you will work 80 hours. You will at times always be on call. But your destiny is in your hands. And that's why I couldn't imagine not being an entrepreneur - this is the one job you don't risk walking into in the morning and hearing that your job is eliminated. You are in control of your destiny if you are smart, disciplined, and determined.

Theo M.

Enjoyed the simplicity of there is no perfect time, you just have to commit to doing it. Now is the time!!


Great! and So True. Tremendous respect for the successful builder and CEO of an iconic American Brand, a brand I use daily ;.) Have been to the Pike Place Store- a Must on our visit few years ago to Seattle, just across from the throwing fish Fish Market.

Brandon S.

I love how I can relate to Howard - no matter what, anyone can learn and become successful! Thank you!

Justin D.

Similar to all that I've heard and studied before, but valuable because of the simple and elegant delivery. Thanks!

Daniel L.

Motivational with some good points about working hard every day to truly pursue goals in life and in business.

A fellow student

This lesson enriched my knowledge of the core business ideals and encouraged my temptations to fiddle with my urging desire to learn about entrepreneurship. Jump in!

A fellow student

So great to hear somebody like Howard. I could listen to him all day! Wish the course was much longer, tho' will sip every ounce of juice from that he shares.

A fellow student

Really excited to learn more of this masterclass sessions with Howard, couldn’t come at a better time. Thank you.

A fellow student

Jump in---- You just have to jump in and learn as you go when it comes to entrepreneurship. This is the golden age of entrepreneurship and it is open to new comers because of technology. You must have discipline and thoughtfulness. The consumer is also open to new products and ideas. This is a balancing act between having a deep sense of fiduciary responsibility to your investors and your moral responsibility to your people and the communities you serve. Self Doubt----You can't have any self doubt about your commitment and conviction to do this. You will inevitable have self doubt about your abilities, and they way to overcome that is by surrounding yourself with people that will make you better. Success and entrepreneurship are a personal decision. The decision is: are you willing to sacrifice sooo much for this en devour? Because you will have to. This is an internal conviction you must be clear about. The benefit of chasing this, is to live life to the fullest and without any regrets of not chasing your dreams.