Business, Politics & Society

Real Leadership: What Do You Do in Crisis?

Howard Schultz

Lesson time 12:28 min

Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Howard Schultz is amazing, the way he conducts himself is really world class, he speaks with such confidence and warmth that it draws you in. The golden nuggets he shared was absolutely priceless.

This wouldn't have meant as much to me a few years ago - but now that I'm at the very early stages of a potentially high-growth company, this has helped confirm the order of priorities I have set out for us.

Really great content, but limited in the amount given in this course, so I really wanted more. I would still recommend the course though. Thanks

Great to hear a story from a successful but humble CEO - refreshing tone.


A fellow student

I would like to see Mr Schultz cannibalize the Starbucks himself, see his angle.

Kris S.

I am enjoying this course and I find benefit in Howard Schultz's message. It may not be the epiphany that many are seeking, but the message is solid and worth repeating. However, I would like tangible examples of how Starbucks cannibalized itself. Is he referring to branching out into coffee mugs, boulangerie, etc.?

A fellow student

disappointed. The whole course doesn't sound genuine to me. It sounds more like a Starbucks branding speech.


Thank you, Howard Schulz, for an interesting, informative Masterclass with great tips, rising out of extensive business experience. I took this course as a long-time volunteer and board member in MacKinnon's Y-Not? Anti-Poverty Program, a registered charity geared toward providing youth in poverty with life transforming recreational opportunities. Given that our charity began in 2002 as a grass roots passionate response to at-risk, students' in poverty by Brian MacKinnon, high school English teacher, the program evolved organically, without a basis in business. Now, having incorporated in 2008 and achieving charitable status in 2015, small as we are, we are looking for wise guidance in business and organizational structure, such as the advice offered by Howard in this class, to shape our future success and our ability to help youth and families to attain happier, healthier lives. I've jotted down important notes!

Phill (.

To those who feel this is so simplistic, take it from someone who teaches leadership to professionals and C level and mid level execs, I can tell you, this is the essence of leadership. Leadership is a constant journey where you never forget the basics. Lack of the basics kills. Every level of leadership is reinforced by the basics. Heavy leadership theories are great but they are nothing without a foundation like this.

Ekin Ö.

Howard's views on being empathetic for employees at tough times reminded me of Toyota's No Layoff Policy:


Thank you Howard for being authentic and real . Appreciate your wisdom and insights.

Diana G.

This might be very useful for someone in the beginning of their career or young entrepreneurs. Otherwise what he is saying is a common sense and generic story terming

A fellow student

its great to hear from someone who experienced real crisis at his own company thank you Howard .

RJane @.

I hope Howard is going to invest in a social media company (similar to Facebook). @RJanesRealm