Business, Politics & Society

Real Leadership: What Do You Do in Crisis?

Howard Schultz

Lesson time 12:28 min

Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

just fantastic! but also brief and to the point. one of my faves!

I was very impressed at how patient and precise this Masterclass was. It not only gave great structure on success but also problem solving.

It made very complex business ideas easy to understand

Really fantastic class for entrepreneurs starting up and established managers and C-level execs. Quick info (if just starting up) and/or reminders (if a seasoned manager) of best practices.



Thank you, Howard Schulz, for an interesting, informative Masterclass with great tips, rising out of extensive business experience. I took this course as a long-time volunteer and board member in MacKinnon's Y-Not? Anti-Poverty Program, a registered charity geared toward providing youth in poverty with life transforming recreational opportunities. Given that our charity began in 2002 as a grass roots passionate response to at-risk, students' in poverty by Brian MacKinnon, high school English teacher, the program evolved organically, without a basis in business. Now, having incorporated in 2008 and achieving charitable status in 2015, small as we are, we are looking for wise guidance in business and organizational structure, such as the advice offered by Howard in this class, to shape our future success and our ability to help youth and families to attain happier, healthier lives. I've jotted down important notes!

Phill (.

To those who feel this is so simplistic, take it from someone who teaches leadership to professionals and C level and mid level execs, I can tell you, this is the essence of leadership. Leadership is a constant journey where you never forget the basics. Lack of the basics kills. Every level of leadership is reinforced by the basics. Heavy leadership theories are great but they are nothing without a foundation like this.

Ekin Ö.

Howard's views on being empathetic for employees at tough times reminded me of Toyota's No Layoff Policy:


Thank you Howard for being authentic and real . Appreciate your wisdom and insights.

Diana G.

This might be very useful for someone in the beginning of their career or young entrepreneurs. Otherwise what he is saying is a common sense and generic story terming

A fellow student

its great to hear from someone who experienced real crisis at his own company thank you Howard .

RJane @.

I hope Howard is going to invest in a social media company (similar to Facebook). @RJanesRealm

RJane @.

Mark Zuckerberg performed well as a leader under Facebook crisis after the presidential election. @RJanesRealm

Tara Jade B.

With every lesson, I'm more impressed. He really takes my breath away. I wish all bosses/leaders/managers should hear him. These lessons can literally save their companies. I appreciate he showed a real live case, and I think it made an impact on, well his employees of course, but also on us here: his students.

Jimmy B.

Thank you for taking time to perform this class. I appreciate your honesty and leadership.