Business, Politics & Society

Real Leadership: What Do You Do in Crisis?

Howard Schultz

Lesson time 12:28 min

Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Very rich and deep what he told us about, and what makes better is the fact he lived all of that!

This really helped me understand the full scope and key cornerstones of building a healthy and thriving business. The emphasis on culture was especially enlightening! This lived up to its name in being a true master class by one of the worlds most successful entreprenuers.

Liked the presentation of the material, but overall - general stuff. Wanted more insights, examples, use cases, maybe presentation slides or some blueprints to be able to use further on in own business. Thank you

Quite a basic class to be taught by someone like him. I did appreciate the level of honesty though.


Diana G.

This might be very useful for someone in the beginning of their career or young entrepreneurs. Otherwise what he is saying is a common sense and generic story terming

A fellow student

its great to hear from someone who experienced real crisis at his own company thank you Howard .

RJane @.

I hope Howard is going to invest in a social media company (similar to Facebook). @RJanesRealm

RJane @.

Mark Zuckerberg performed well as a leader under Facebook crisis after the presidential election. @RJanesRealm

Tara Jade B.

With every lesson, I'm more impressed. He really takes my breath away. I wish all bosses/leaders/managers should hear him. These lessons can literally save their companies. I appreciate he showed a real live case, and I think it made an impact on, well his employees of course, but also on us here: his students.

Jimmy B.

Thank you for taking time to perform this class. I appreciate your honesty and leadership.


So many nuggets of wisdom. I am doing this course in small segments just to take in all of the knowledge. Great teacher.


Well those are the times where it really unfolds its true nature in how good you were in hiring your Management team. Are they as professional and passion in sharing failures as in sharing success? Thank you for putting the time and effort in this course.

Ivan J.

WOW! I really feel like I have Howard with me as a mentor in this masterclass! Is something like as if I've met him in somewhere and ask the EXACTLY questions that I want to know. Amazing!