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Business, Politics & Society

Find the Right Investors

Howard Schultz

Lesson time 09:17 min

Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Full of personal stories. Not as condensed as Chris Voss' Masterclass but still worthwhile.

Howard Schutlz input on leadership and company principles got me to thinking a lot about my own company and how I lead it.

I'm beginning a new business adventure after 30+ years of being a mom. Howard was a great place to start in gaining wisdom on how to build and stay true to my values and convictions

I learned a lot about the process and slow steps it takes to build such an empire. I learned things I never did while being a barista at Starbucks too


Cédric J.

Leçon 6 : Howard Schultz : Find the Right Investors. L'élevage de l'argent c'est toujours dur. Voir d'autres entrepreneurs et ce se dire. Quelle a été leur pratique d'investissement. Parle au entrepreneur et obtiens des vérifications des références et comment ils ont agi. S'il vous donne de l'argent, ils sont dans votre compagnie et ils ont un rôle à joué et tu vas devoir y faire face. Tu dois trouver cette personne qui représente les FONDS pendant la réunion. Il a passé 2 ans a étudié les opportunités, les compétitions, et aussi à croire comme chaque START UP. C'est dur de cracké le code, nous ne l'avons jamais fait avant. Dire à son investisseur, que tu seras un meilleure entrepreneur et tu auras une meilleur compagnie avec lui à ses côtés. Il ne faut jamais dire nous sommes SOUS PERFORMANT et nous voulons + d'argent. Le mieux est de sous promettre et plus livrer. Connaître le caractère de l'entrepreneur. Je veux connaître pour je fais ça et qui je suis, pourquoi je sacrifie cela et pourquoi j'y crois. Et pourquoi je crois qu'il devrait investir ? Et tu dois lui promettre à 100% DE CONVICTION, que je ferai tout mon possible que ce business porte ses fruits. Pour qu'il reçoit le taux de retour qu'il mérite.

Jay H.

Learned that authenticity in funding goes both ways. My company is creating a perpetual collateral generating machine via sustainable auto recycling. It is a massive concept with tremendous potential beyond revenues when we "crack the code". I needed a way to express it in a way that helps a partner or investor realize that their money or time investment and the repayment of it is our responsibility and duty. This lesson helped me understand that.

Leroy H.

I had to go to an investor and say "I've underperformed". Not fun! But it is an important lesson.

A fellow student

Great lessons, there are simple but powerful tips. I have deeply aspired because I am working hard to bring a french brand to China and I have met a lot of problems with the board. Now I know what to do and how to improve myself. Thanks to Masterclass & Howard Schultz.


The one thing I found that was most helpful in this lesson are the two key steps of due diligence. From the investor's perspective, it is to ask about the people who are part of the start-up business and what are their backgrounds. Now from the business perspective is just as important to know about the investor or VC. All of which ties together with capital and or equity compensation.

Daluli O.

Mr Shultz I am Brazilian hotel owner (Delora hotel) in Lebanon. I have the owner to have the first drive through in Lebanon and the first 24 hours services It is said that it is the most beautiful one in Lebanon too I am so proud to have you here I always say Starbucks is for me a beautiful broche in a black dress I am an architect and now I am a business woman Despite the real difficult of the political and economic situatuin of the country I keep walking Thank you mister for such these fantastic lessons My name is Daluli El Orra Brazilian Architect Delora and suites hotel owner Nice meeting you virtually We need people like you i to inspire!

Jamal M.

I was always skeptical of bringing in investors, but this lesson put me more at ease. Doing the relevant research on an investor will save tons of time and energy moving forward, and will allow you to build a stronger coalition.

Ekin Ö.

Howard said, "You should always raise more than you think," and I think this goes back to the hidden costs he explained in the previous lesson. There will be financial burdens that you could not oversee. Raise more. Howard also emphasized the character of the entrepreneur. I hear that all the time from successful business owners, investors, and mentors. And I think this is the right way to judge whether one should invest or not. I also had experience with this. I can wholeheartedly say that if the character is showing grit and perseverance, then they'll make it happen somehow. Perhaps the current business will fail, but the character will succeed.


In my experience in business, a common occurrence is unreasonable expectations and promises of clients and partners. This runs central to discussing agreeing reasonable expectation of the market from the beginning. Excellent focus point. I bounce my head against this daily with partners over selling to get my business or clients with over-expectations in the beginning. Tough conversations in the beginning of relationship expectations have been key to my successes, and failure to do so, the DNA of my failures or most of my challenges. He boils it down wonderfully.

RJane @.

If you have a successful and profitable company, you need lawyers who are experts about investments and can help you with investments. @RJanesRealm