Business, Politics & Society

Find the Right Investors

Howard Schultz

Lesson time 09:17 min

Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
Get All-Access

Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Your master class was amazing. First of all I love Starbucks. Your lessons on leadership are spot on! Thank you. Everyone should watch this MC!

great class - simple, direct, clear, informative!

A point of views of entereprenuer sight from starting the business and then manage them to sustain & growing

I feel as though I've learned about the connection between opening and running a business to running your own life


Daluli O.

Mr Shultz I am Brazilian hotel owner (Delora hotel) in Lebanon. I have the owner to have the first drive through in Lebanon and the first 24 hours services It is said that it is the most beautiful one in Lebanon too I am so proud to have you here I always say Starbucks is for me a beautiful broche in a black dress I am an architect and now I am a business woman Despite the real difficult of the political and economic situatuin of the country I keep walking Thank you mister for such these fantastic lessons My name is Daluli El Orra Brazilian Architect Delora and suites hotel owner Nice meeting you virtually We need people like you i to inspire!

Jamal M.

I was always skeptical of bringing in investors, but this lesson put me more at ease. Doing the relevant research on an investor will save tons of time and energy moving forward, and will allow you to build a stronger coalition.

Ekin Ö.

Howard said, "You should always raise more than you think," and I think this goes back to the hidden costs he explained in the previous lesson. There will be financial burdens that you could not oversee. Raise more. Howard also emphasized the character of the entrepreneur. I hear that all the time from successful business owners, investors, and mentors. And I think this is the right way to judge whether one should invest or not. I also had experience with this. I can wholeheartedly say that if the character is showing grit and perseverance, then they'll make it happen somehow. Perhaps the current business will fail, but the character will succeed.


In my experience in business, a common occurrence is unreasonable expectations and promises of clients and partners. This runs central to discussing agreeing reasonable expectation of the market from the beginning. Excellent focus point. I bounce my head against this daily with partners over selling to get my business or clients with over-expectations in the beginning. Tough conversations in the beginning of relationship expectations have been key to my successes, and failure to do so, the DNA of my failures or most of my challenges. He boils it down wonderfully.

RJane @.

If you have a successful and profitable company, you need lawyers who are experts about investments and can help you with investments. @RJanesRealm

A fellow student

In the beginning stages when I started my company I turned down many investors, good investors with the fear of loosing control. "You will be the one in control if you perform" , amazing insight.

Neil B.

Great - its pretty well rounded and coming from guts when you do it day in n day out!

Tara Jade B.

I've never been so close to investors to actually do the due-diligence on them, but - wow - what a great concept. They need to be at your side, you need to count on their knowhow as well, not just their money, and they for sure need to fit you, truly, if the whole concept is going to work. But, from experience, you get so ecstatic that anyone at all is interested in your brilliant idea, that you forget to enquire about them.

Nadia P.

"I will do anything in my power to make sure you have the return of investment that you deserve" I loved this concept because I think it doesn't only apply to investors, but also to clients. I have been struggling with fear of seals and some sort of shame or guilt around it. But when I heard this phrase it hit me: We want to make sure that our business gives costumers them that same kind of value that we would promise our investors. We want them to go out into the world feeling our company/products like: that was the best money I ever spent. LOVE IT! thanks!

Anouar I.

Mr. Howard, You are a source of inspiration. The way you presented that video is just amazing and hope will help me to Raise fund from investors. I am myself an entrepreneur in the ​Sports and entertainment industry in Dubai calls just play. Just Play Sports Academy is the leading sports facility in Dubai. We have been operating for the past two years from our 90,000 sq. ft facility, housing a range of activities and sports academies: 2 Soccer Pitches – 3 Ninja Warrior Courses - Fitness Gym - Trampoline Park - Climbing Wall - Martial Arts Room - Gymnastics Studio - Dance Studios - 3 Party Rooms. We deliver sports to communities across the country, via school partnerships, our own sports academies, and through government initiatives.