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Business, Politics & Society

Cannibalize Yourself

Howard Schultz

Lesson time 07:17 min

Howard shares ways to stay ahead of the competition by cannibalizing your core business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

It's been a pleasure watching Starbucks grow. Mr. Schultz has done an excellent job communicating the vision and history. Loved that he prepared his favorite method of making a cup of Aged Sumatra.

Fantastic course, Howard Schultz is so inspiring, I really enjoyed each episode and the course support was simple and to the point. First Masterclass was really enjoyable and I look forward to doing more!

Entrepreneur, craftsman. This is where I live.

Great leadership tips and examples! Great example of customer and colleague experience driven leadership.


Cédric J.

Leçon 11 : Cannibalize Yourself. Howard Schultz. On doit croire à se qu'on fait. C'est une bonne chose de travailler au coeur, de l'entreprise et de ne pas perturber les innovations. Cannabiliser son entreprise, avant de ce faire cannabiliser.

Lameen A.

Another great lesson. To quote "Innovation is disruption". "don't let your competition dictate your actions but use it as a base". Keep points to help you during the tough times too.

Pablo R.

Howard pone el acento en los colaboradores y los clientes; el valor a los shareholders es una cosecuencia de lo primero

umberta G.

i am enjoying every minute of this. so much good advice. i am not taking notes but it is all sticking to my head anyway because he is making it very simple

Briana B.

I absolutely loved this lesson. I do wish he'd be more specific, provide examples and more real world applicability through past scenario sharing oh "how he did this" or how he applied it, specifically - this would really make the lessons come full circle and be more memorable

Pureum K.

He should teach at business school or have this course for credit. Best management/ strategy advice. Focus on the core and disrupt where you can. I can see why so many firms screw up. They are already taxed yet they go all in and break down. One thing though is that Starbucks runs well as a company but the quality is not as premium as before. So just want to mention that-

robert W.

authentic interactions are so important, not just lip service to asking how people, families etc are


Howard is obviously a world class entrepreneur with great insights but again more anecdotes specific to and unrelated to Starbucks for even greater learning.

Ian S.

Brilliant. Really needed to hear this. I have a tendency to grow too quickly. Thank you Mr Schultz

Kimberly M.

Huge believer in not following competition or letting them effect your strategy! So glad Howard addressed. Too many organizations focus too strongly on that.