Don't Manage. Lead.
Lesson time 07:15 min
People don’t want to be managed. Howard gives advice on how to effectively lead your team.
Students give MasterClass an average rating of 4.7 out of 5 stars
Topics include: Establish a Standard of Excellence · Performance Appraisals and Feedback
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.Sign Up
About the Instructor
Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.
Featured Masterclass Instructor
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.Explore the Class