Business, Politics & Society

Values and Profits Are Not Enemies

Howard Schultz

Lesson time 11:33 min

Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I will watch this again as there were many good points that I need to go back and listen to again. I would share this with any person in a leadership position.

Though I have studied this class, I have done so as a person who runs their life as a business rather than an entrepreneur. I've learned how to determine my purpose, my core values, running my daily life and work with integrity towards these values and the importance of work - life balance (to name but a few things I've taken from this class). Thank you for the opportunity to learn and grow.

That kind of class that you watch with a coffee in your hands.

heard great tips from a passionate instructure


Suze Yalof S.

Thank you so much Howard for sharing your story! Before I opened up my company my biggest dream was to have you help me and now you are! I love MasterClass!

Julien L.

This lesson was very good, it reminded me of the importance of having a balance of making money and protecting the company's values. It's not easy to do, but Howard explains how it can be done (you just have to keep an open mind, be adaptable, and work hard). When he talked about his father's accident and how it fractured his family, that touched me profoundly. You can see Howard made sure to inject his father's spirit into Starbucks. So lovely. The China expansion story was riveting to listen to as well!

Ekin Ö.

To sum it up: "Success is best when it is shared." Great lesson, beautiful stories.


Hi, This is Rachel from China! In this class, Ms.Schultz talked about how he failed and then succeed in the Chinese market even though many U.S big companies including Amazon failed. I admire him for showing his vulnerability sometimes and give credit to others. The way he learned and respect Chinese culture build up Starbuck's great success in China in recent years.

Heath M.

I want to start a small-town diner with my best friend and I’m hoping to get help to get on the right track.


hi! is it just my perception or certain classes (like this one & Cristina Aguilera's for example) won't charge fast n would get stucked every 20 secs?

Stephanie D.

it would have been useful to have notes and worksheets. otherwise this is no different to a motivational talk or ted talk. thank you.

johnny J.

hello class name is johnny...and i am from china guangzhou city...what howard said is just so true..and i learn so much from him,,,people in china call him "star dad" because of the pronuciation... And by the way i hear howard is going to election president of USA in 2020...and if he win,,i believe that will be a chance to improve the relathionship between china and USA,,,, because we love starbucks and we love star daddy,,,, good to learn something form him...thanks you very much and wish everything will be going well!~

Adelynn M.

This was so moving. He listened to his partners and changed the entire system. Kudos to Wong in China for realizing the importance of family.

Eva C.

For me, the most inspirational part of this video is - Success is best when it's shared! I mean this sentence is very powerful and difficult to execute at the same time because many of the successful businessmen cannot have the same thought as Mr. Schultz. SHaring is free, but the meaning behind sharing is bigger than everything, It can bring you profit and value-based company. Just like Starbucks.