Business, Politics & Society

Values and Profits Are Not Enemies

Howard Schultz

Lesson time 11:33 min

Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

How to handle crises and keep focusing on desired result. Rejection should not stop you at all

Amazing case studies and story telling by Howard. I have so much respect for him, his values and what he has done for Starbucks. Great class!

Howard provided his strategic insights and practices in an understandable and down to earth manner. Kudos to his great leadership lesson.

great information from an experienced business leader, moving from 75 stores to 30,000. big lesson are the two empty seats in the board meeting for human resource and customer



Employe care and customer values go a long way. I am not the biggest fan of Starbucks, as the Americanisation of the product doesn't suit my taste (hey, and the burnt beans) but I do recognise those good practices and that it was the sparkle for the flame of the 3rd wave of coffee.

A fellow student

I would love to work for Starbucks Corporate office. I have always loved Howard Schultz’s leadership philosophy.

A fellow student

I couldn’t believe it that Starbucks has done the thing that I have dreamed about for my parents in US! Kudos to Howard! I came to US right after college. I got two master degrees in US and have worked for the top banks and financial firms. None of them has the option of providing health insurance for employee’s parents, even I am willing to pay! I hope one day my dream can come true here.

Suze Yalof S.

Thank you so much Howard for sharing your story! Before I opened up my company my biggest dream was to have you help me and now you are! I love MasterClass!

Julien L.

This lesson was very good, it reminded me of the importance of having a balance of making money and protecting the company's values. It's not easy to do, but Howard explains how it can be done (you just have to keep an open mind, be adaptable, and work hard). When he talked about his father's accident and how it fractured his family, that touched me profoundly. You can see Howard made sure to inject his father's spirit into Starbucks. So lovely. The China expansion story was riveting to listen to as well!

Ekin Ö.

To sum it up: "Success is best when it is shared." Great lesson, beautiful stories.


Hi, This is Rachel from China! In this class, Ms.Schultz talked about how he failed and then succeed in the Chinese market even though many U.S big companies including Amazon failed. I admire him for showing his vulnerability sometimes and give credit to others. The way he learned and respect Chinese culture build up Starbuck's great success in China in recent years.

Heath M.

I want to start a small-town diner with my best friend and I’m hoping to get help to get on the right track.


hi! is it just my perception or certain classes (like this one & Cristina Aguilera's for example) won't charge fast n would get stucked every 20 secs?

Stephanie D.

it would have been useful to have notes and worksheets. otherwise this is no different to a motivational talk or ted talk. thank you.