From Howard Schultz's MasterClass

Values and Profits Are Not Enemies

Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

Topics include: Investing in Values and Achieving Financial Performance: Expanding Into China


Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

Topics include: Investing in Values and Achieving Financial Performance: Expanding Into China

Howard Schultz

Business Leadership

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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Very good information. I am a small business owner and struggling to advanced to the next level. I believe this information will help me in my endeavors to grow. Thank you for putting this together!

Really good class with amazing insights from a great leader.

I was looking for some insights that I could transfer into my own work and business. I believe I certainly found many little gems.

Excellent Class! Thank you, Howard. The insights from your own business journey were invaluable for me. I will visit this class again soon.



hi! is it just my perception or certain classes (like this one & Cristina Aguilera's for example) won't charge fast n would get stucked every 20 secs?

Stephanie D.

it would have been useful to have notes and worksheets. otherwise this is no different to a motivational talk or ted talk. thank you.

johnny J.

hello class name is johnny...and i am from china guangzhou city...what howard said is just so true..and i learn so much from him,,,people in china call him "star dad" because of the pronuciation... And by the way i hear howard is going to election president of USA in 2020...and if he win,,i believe that will be a chance to improve the relathionship between china and USA,,,, because we love starbucks and we love star daddy,,,, good to learn something form him...thanks you very much and wish everything will be going well!~

Adelynn M.

This was so moving. He listened to his partners and changed the entire system. Kudos to Wong in China for realizing the importance of family.

Eva C.

For me, the most inspirational part of this video is - Success is best when it's shared! I mean this sentence is very powerful and difficult to execute at the same time because many of the successful businessmen cannot have the same thought as Mr. Schultz. SHaring is free, but the meaning behind sharing is bigger than everything, It can bring you profit and value-based company. Just like Starbucks.

R F.

Excellent correlation between Values and Financial Performance - which often the two are considered to be in conflict, or one must be somewhat sacrificed for the other. To succeed financially is one aspect - but to succeed financially while preserving and expanding the core value set … now this is something that will provide pride for the people working in the organization. What a wonderful way to retain and motivate employees!

Alexey K.

Important take aways: - Fragile balance between profit and responsibility / values, but you have to financially perform - Success is best when it's shared - 9 (!) years unsuccessful in China, as the same mistakes have been made several times - #1 benefit needed in China - critical healthcare for the parents of the employees

A fellow student

I love the last line: The price of admission to being a value based company is : There must be financial performance.

Marty F.

Fascinating Howard, Like your values and the origins of your motivation. Interestingly I perceived that for future business in China that the best solution would be a CEO from China. Very interesting about your first talk there with regard to the audience. Also when I registered my trademark Red Steel in that territory I chose to register in both Chinese traditional and English. Even after just two videos I feel like there is going to be a lot of value in your teachings. Appreciated.

Dianna Z.

Interesting that he said that values and performance can coexist, but there has to be profits - does that mean that values have to take a back seat in the startup phase of the company, until it's performing at a high level?