Business, Politics & Society

Hire a Values-Based Team

Howard Schultz

Lesson time 11:30 min

Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I was looking for some insights that I could transfer into my own work and business. I believe I certainly found many little gems.

No wonder Starbucks is such a success. Howard’s generosity is compelling. The lesson on Chinese stores really opened my eyes. Now it all makes sense!

Being a startup entrepreneur I learned A LOT from this couse that I can apply directly. Thx to Mr. Schultz for all the inspiring insights and to MASTERCLASS for giving me the chance to sit down with him "one on one"!

How to handle crises and keep focusing on desired result. Rejection should not stop you at all


Axpic P.

Love the insights on developing culture and hiring value-based team. How do we deliberately grow a culture that we want? Or is it organically evolve with every member that join us?

Tara Jade B.

"In the early stages of the company, one or two people who are not consistent with your values can have a significant negative impact." It all boils down to the values. In a great company, all the employees know what the values are and are inlined with them. And everyone else coming in later should match that... I think really, you can push everything aside, but values should be the same. Looking back, in all disjointed companies (sadly including my own) the values did not match. If I ever start another company, I´ll pay extreme attention to this.

Junaid M.

Very valuable insights. I'll be using them to build my company. Thanks, HS!


Hiring good people will always be a risky business, especially in the early stages. It takes time till the really open up and you get a glance through their performance into the core believes and values. You may be able to adjust a few insignificant attributes, but the deeper value structure is already marked long ago, so be willing to let people go really early when your gut ist telling you "Houston, we have a problem". Don't let the negativ energy spread.

A fellow student

Don't surprise your people. Great insight. Have multiple people interview. There is an old proverb that states, "There is much success with the multitude of advisors."