Business, Politics & Society

Focus and Get in the Mud

Howard Schultz

Lesson time 08:07 min

Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

This was amazing! I appreciated Howard Schultz's style, candor, and format. He provided real-life examples and didn't gloss over the personal lessons he learned. He suggested very important things to implement in a tangible way. I loved it!

I was looking for some insights that I could transfer into my own work and business. I believe I certainly found many little gems.

great master class, inspiring/perfect instructor

It made very complex business ideas easy to understand


Mo D.

Howard's lesson series is solid in content and delivered with great honesty. It is the distilled juice of a classic generation of corporate America.

Marty F.

Very interesting again not too many primary objectives. Where to focus. Some fascinating metrics here.

Adam M.

I am so happy to have found these courses and to have the opportunity to learn from the best.

Nahuel M.

Good advice. The financial aspects of a an endeavor and the hard numbers are a crucial factor to determine the wellbeing of the company. Having clarity over the important numbers is key. There should not be many financial surprises: understand all the hidden costs!

Michael B.

I am a bold leader. I care about everyone in the company and the clients and the company. Sometimes I have to ask questions that cause debate and that makes me unpopular in the room. Often making me the most hated person in the room. I refuse to be anything else. Because I am only making the company better by doing so.

Juan B.

I lead a nonprofit and on our next meetings with the team, I will always have two empty chairs: one representing our donors and another representing our benefactors and ask the question of what would they say about the decisions we make as an organization

Tom B.

The 2 empty chairs! Customer and Employee, that is where the rubber meets the road and I really like this way of looking at things!!! Thank You Howard

Tara Jade B.

Another awesome comment: make your customers and employees proud. One to pin to the side of the computer screen...

Tara Jade B.

So like this concept of engaging in informal conversations with people in your company, finding out what is going on. So true! And so many bosses are - well bosses - and not leaders. They never come down to see people "working in the fields"... Awesome tip, thanks!

Lin C.

I like his "get in the mud". This is the only way you will know the root of problems. Many high level people manage things in the sky.