Business, Politics & Society

Focus and Get in the Mud

Howard Schultz

Lesson time 08:07 min

Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Thinking of perfect recommendations, and at the end there is everything between the lines. Having a look at the sublines which lead you to sucess! Really enjoyed the lesseon, a little bit short to others, but quality input!

Schultz's class is as refreshing as a hot cup of Starbucks' aged Sumatra. I loved this excellent course, highly recommended!

It gave me new perspectives. It seemed like listening to someones story

This was a good course. Through this course, I was able to understand more about Mr. Schultz's personality and how he made Starbucks as it is today.


Lukman H.

Then, `Get your hands dirty` concept is applicable for any kind of position you're working on. It doesn't mean micromanage everything. It's about how you understand very well end-to-end how the businesses work and succeed.

Lukman H.

Understanding Unit Economics is fundamental and very important. I'm working at GoJek, one of Unicorn Startup in Indonesia, long before startup praised by today's market in my country. What Howard is explaining as a type of classic corporate America, still relevant with startups. Just stop playing around with Valuation Game, and focus more on path to sustainable and profitable business instead.

Ekin Ö.

Howard's advice on the hidden cost is pretty valuable. It is underestimated. I've seen too many people thinking they figured out the financials by spending too little time on the hidden costs. They sometimes can get much larger than the cost of the product itself. On top of that, I liked the motto, "You gotta be in the mud." YES! That's what being an entrepreneur is all about. That's the fun part!

Mo D.

Howard's lesson series is solid in content and delivered with great honesty. It is the distilled juice of a classic generation of corporate America.

Marty F.

Very interesting again not too many primary objectives. Where to focus. Some fascinating metrics here.

Adam M.

I am so happy to have found these courses and to have the opportunity to learn from the best.

Nahuel M.

Good advice. The financial aspects of a an endeavor and the hard numbers are a crucial factor to determine the wellbeing of the company. Having clarity over the important numbers is key. There should not be many financial surprises: understand all the hidden costs!

Michael B.

I am a bold leader. I care about everyone in the company and the clients and the company. Sometimes I have to ask questions that cause debate and that makes me unpopular in the room. Often making me the most hated person in the room. I refuse to be anything else. Because I am only making the company better by doing so.

Juan B.

I lead a nonprofit and on our next meetings with the team, I will always have two empty chairs: one representing our donors and another representing our benefactors and ask the question of what would they say about the decisions we make as an organization

Tom B.

The 2 empty chairs! Customer and Employee, that is where the rubber meets the road and I really like this way of looking at things!!! Thank You Howard