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Business, Politics & Society

Focus and Get in the Mud

Howard Schultz

Lesson time 08:07 min

Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Great insights from an experienced business leader. Learned about the essential elements to build and run a large multi national company successfully

Really good class with amazing insights from a great leader.

It felt like a series of intimate moments with a great leader. I almost feel like I sat down with him over dinner and he shared his wisdom.

Howard has always been an inspirational leader to me, I wrote an essay on him as a leadership idol during my Masters. I learnt a lot of useful tips from his masterclass on how to lead, how to deal with failure and use it to your advantage and most importantly, how to nurture important values and company culture and find great people.


The S.

I found this video helpful to my small business brick and mortar. I appreciate the information and motivation he offers.

Cédric J.

Leçon 5 : Howard Schultz : Focus and Get in the Mud. Tu dois avoir des priorités dans ton organisation. Si la compagnie est en chasse de trop de choses, elle va devenir rapidement dysfonctionnel. Il est donc important de priorisé et de ne pas avoir + DE 10 choses. Il faudrait maximum 3 à 5 CHOSES en terme de grands objectifs audacieux. Afin de gérer contre sa. Maximiser votre capacité à engager dans le business. Comment vous pouvez avoir le plus d'impact ? Et si tu as quelques choses à vraiment ajouter, c'est CRITIQUE à la prioritée, de ton organisation ? Il est important de voir son calendrier, par jour, semaine, mois, afin de mieux prioriser les choses. Faire les bonnes choses, et avoir un maximum de d'impact sur ce que tu veux. Voir en quoi il y a une opportunité de faire des ajustements. Pour être dans la meilleur des classes, faire 20% de profis sur un MAGASIN DE DÉTAILS. Tu fais 1M de CA : tu ne dois pas avoir investi plus de 500.000. Et tu dois faire 20% de profis. TU DOIS ÊTRE VISIBLE et t'engager avec les gens. Tu dois être curieux. Qu'est-ce que tu peux partager comme information et apprendre. Tu dois être dans la boue, te salir les mains, rentrer dedans. Tu dois comprendre la racine du problème. Tu dois être À FOND DANS TON BUSINESS pour que tes clients soit fier. Avec ses résultats tu auras des bons retours de ton ACTIONNAIRE.

Fiores F.

In these uncertain times, entrepreneurs have new opportunities, new barriers, a lot of things to take into account depending on the kind of business they want to create. What do you guys think are those warning signals we must considerate, in general, before making the leap?


This is exactly the business lesson I needed. This is hard to learn in a normal business class - hearing the experience of a CEO is valuable.

Keith P.

I enjoyed how he made it clear that the success of the business isn't just about him and what he has done, but more about the value he has in the partners and share holders. Great insight that allows it to be applicable to any career. Good Stuff!

Alex K.

Real obi wan kinda vibe here, looking forward to the rest of it. How do I use emojis in this text box?

A fellow student

Leverage, Prioritization and adjustment are important point that makes any company maximize their capability and performance for sure. Note taking for my future business.

Ralph T.

I would have liked Howard to go into more detail on product value. How did they arrive at a $5.00 cup of coffee, when Americans were used to $.50 cups of coffee? Of course, this is a major factor in their success. You can have minimum clients if the clients you have agreed to pay top price for your product. This must be a trade secret and would have been helpful to explore.

Pauleanna R.

My favorite quote, "...there is a great benefit to working in a company where you can learn the context of understanding how to build, work or be apart of an organization." This really resonated with me because I was a side-hustler for a decade before transitioning into becoming an entrepreneur full-time. Most people in the cubicles around me complained. I walked into the office as if I was walking into any business school. It's about perspective. I asked a million questions, I sat down with executives, I volunteered to take notes in Senior leadership meetings and tried my best to take on tasks outside my scope of work. The extra effort paid off in full. Since my transition, I've never been happier. Howard is a great teacher. I am learning a lot in this masterclass.

Pureum K.

Need to see what is happening on ground zero. So many CEOs are wayy too far away- Also, don't let things slide- Really, need to be focused and assess yourself. Wish we can teach these things in college but really hard to teach. That is why it is good to start working early to learn about a business.