From Howard Schultz's MasterClass


Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Topics include: Onward


Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Topics include: Onward

Howard Schultz

Business Leadership

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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Its something which you already know but you tend to forget when you get caught up in the day to day problem. It was a great reminder and an encouragement to go back to the drawing board and see how far you have deviated and how much you need to go back to it.

Being a startup entrepreneur I learned A LOT from this couse that I can apply directly. Thx to Mr. Schultz for all the inspiring insights and to MASTERCLASS for giving me the chance to sit down with him "one on one"!

This Master Class has Help me understand a company better and inspired me to learn more about Business in general.

I will watch this again as there were many good points that I need to go back and listen to again. I would share this with any person in a leadership position.


Janet Z.

Valuable lessons from a leader who has started from the bottom and is now running a multinational company.

Dex C.

My first Master Class is with Howard Schulz. In these lessons, Howard ultimately assists the student with growth mindset, overcoming obstacles, and leadership skills by inviting us to remember the responsibilities we have to ourselves and to others. Though we may come from different places and speak in different tongues, listening, honesty and sharing of ideas are habits to ensure our connectedness and limitless business potential. May your every day be filled with one earned victory at a time since that is in itself the essence of building something worthy of remembrance.

Richie A.

The leadership insight , the power of honesty in times of crises and the passion to push through rejection now becomes my life time aha moments.

Jeff S.

Thank you Howard for sharing your leadership tips with us! These lessons were invaluable and extremely helpful.

Renato D.

Incentive. Useful and valuable tips. Example of the teacher himself with his case study. I just missed the visual resources that I consider very important for the lessons. Just so I did not rate it as five stars. Thanks very much!

A fellow student

Amazing lessons, i would have loved to have an additional 20 hours of them. I am wondering what are the next moves of Starburk ? Are you going to build a new brand in complementary of yours ? Have you tough about launching your own bakery ? Or a sustainable Starbuck 100% organic ? I look forward to read you.

Joseph K.

I loved each and every single session of this MAsterclass. It will be surely of great importance. I'll be so glad if you guys find some time to check on my online school and great work we are doing in Kenya through Guru Institute. Thank you

Shaun R.

Im in a position at the moment in which i will be taking over the family buisness. I have always had ideas to grow the buisness but my father has maintained that "Word of mouth" is more important. I have recently made a few changes in regards to advertising somthing which my father would descibe as "a waste of money"! Anyway with the use of Facebook, Twitter Instergram and investing in a sponsorship deal with our local Football Team in which they advertise our company through the game on the electronic boards and on the tv screens in the VIP areas and such i have managed to grow the buisness by 25% in the space of 6 month. I have been looking for advice, and tryingto find people who can help and this talk by Howard has resonated with me on a very special level. Everything he said about building Starbucks is what i have been implimenting within the company. This talk has hammered home that no matter what people say if you work hard and do your research you can make a diffrence. So thank you.

Steven B.

I have learned the story of the building of Starbucks, the principles that have guided it and the wisdom Howard shares with us from all of that experience and accomplishment. I also learned that in addition to respecting Howard a great deal, I like him a lot too.

Richard S.

Succinct, very transparent delivery. No real surprises but for a course of this type you don't want to be sold to, you want to understand. I believe what I heard,, was an honest delivery of the key points behind this business.