From Howard Schultz's MasterClass


Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Topics include: Onward


Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Topics include: Onward

Howard Schultz

Business Leadership

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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I learned multiple things from this MasterClass. Howard was an excellent mentor! Definitely the best MasterClass so far.

This Master Class has Help me understand a company better and inspired me to learn more about Business in general.

great master class, inspiring/perfect instructor

Great perspective on entrepreneurship and management, especially managing people and organisational culture.


Joseph K.

I loved each and every single session of this MAsterclass. It will be surely of great importance. I'll be so glad if you guys find some time to check on my online school and great work we are doing in Kenya through Guru Institute. Thank you

Shaun R.

Im in a position at the moment in which i will be taking over the family buisness. I have always had ideas to grow the buisness but my father has maintained that "Word of mouth" is more important. I have recently made a few changes in regards to advertising somthing which my father would descibe as "a waste of money"! Anyway with the use of Facebook, Twitter Instergram and investing in a sponsorship deal with our local Football Team in which they advertise our company through the game on the electronic boards and on the tv screens in the VIP areas and such i have managed to grow the buisness by 25% in the space of 6 month. I have been looking for advice, and tryingto find people who can help and this talk by Howard has resonated with me on a very special level. Everything he said about building Starbucks is what i have been implimenting within the company. This talk has hammered home that no matter what people say if you work hard and do your research you can make a diffrence. So thank you.

Steven B.

I have learned the story of the building of Starbucks, the principles that have guided it and the wisdom Howard shares with us from all of that experience and accomplishment. I also learned that in addition to respecting Howard a great deal, I like him a lot too.

Richard S.

Succinct, very transparent delivery. No real surprises but for a course of this type you don't want to be sold to, you want to understand. I believe what I heard,, was an honest delivery of the key points behind this business.

A fellow student

Loved it! It´s a must for every entrepreneur, I will watch this masterclass over and over again until I get his ideas embeded in my DNA. Thank you!

Irene K.

Thanks for being honest. The take for me here is that information sharing is cultural which is indeed true. Companies desist from sharing real information thinking it always has an adverse effect and yet the reverse is true. The more people are aware, the better-informed decisions they make for themselves and the company.

Angela K.

It was an honor to take your class. I have read your books and I have always admired how you built a coffee empire from scratch. I am a coffee aficionado from Colombia and I have to admit that it makes me sad every time I enter an Starbucks store and they don’t have Colombian coffee available. Our Colombian farmers need to build partnerships with you. I tried to sell you coffee flavored cookies many years ago. Your office sent me a formal rejection letter and I thought it was very thoughtful because most buyers won’t even bother to decline. I knew at that moment that everything you do is done with quality. Last year I visited Seattle and of course I went to have coffee at the Starbucks Reserve and it was the most beautiful coffee roastery I have ever been to in my life. Your business keeps growing because you care about your employees and people feel safe and cool meeting at your store for a cup of coffee. Best wishes on your presidential campaign. If you were to win I know our Country would be in great hands. Thank you 🙏


Howard Schultz has my vote as both an inspiring CEO and for U.S. President! #Schultz2020 (Onward ~>

Tom L.

Inspirational and effective leadership training! Powerful yet humbly presented!

Adrian R.

An excellent and engaging MasterClass, Mr Schultz, which I enjoyed as much as your book, Onward. Thank you very much for all the insights.