Business, Politics & Society


Howard Schultz

Lesson time 02:40 min

Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Nice Class but I wouldn't call it a Masterclass since it was full of great tipps it's not a "real" class... I think I would've liked more and deeper

Great class. I really learned about what it takes to foster culture in a company like Starbucks.

Liked the presentation of the material, but overall - general stuff. Wanted more insights, examples, use cases, maybe presentation slides or some blueprints to be able to use further on in own business. Thank you

Wonderful way to spend an evening with a good cup of Starbucks! Thank you Howard!


A fellow student

Great and powerful closing. I learned about him on the Power of Habit. Great read!

Cynthia E.

Inspired to hear Howard speak about the integration of performance & humanity as part of the culture right from the foundation. I'm sure he wishes he had the time & the opportunity to know even more of his fellow 'partners'/employees on a personal level. A great class, thank you for sharing so much wisdom, including some hard numbers–super helpful as we tweak our efforts to move to scale.

Michelle M.

We know why Starbucks' success is so present in our society after listening to Howard share his personal experiences, development and goals that created such an inspiring company. For me I'm taking away the importance of recognizing failures, recreating and allowing room for expansion in the company by returning to core values, accessing weaknesses and taking responsibility for mistakes. I think this class is one you could rewatch and get different messages at different points in your business journey.

A fellow student

I don't like coffee but the class is really inspiring and interesting. Thanks for all the knowledge sharing with enthusiasm and sincerity. I'll get a Chai tea latte to celebrate. thanks !

Ian S.

Brilliant class. Its comforting to hear Im on the right path but with a few tweaks needed. Howard oozes enthusiasm for his business and his passion is infectious. Very grateful for his time!

Gail B.

excellent, as taking over someone else's position of leadership! thank you for this foundation and optimism

Jane S.

His sections on forming a great team from the beginning gave me a lot of food for thought - and are required for young people entering the workforce so that they better develop their relationships from a serious, pan-demographic level, and not just on cohort and what-do-you-do-and-what-can-you-do-for-me. It's a refreshing change to the cynicism that's embedded in a lot of HR-type assumptions that people are too ready to make

A fellow student

Excelente MasterClass, me inspira a seguir trabajando en mi vocación y continuar en el difícil camino de emprender e innovar.

A fellow student

This is simply one of the best MasterClasses I have seen. I am a big fan of Starbucks coffee. The one and only coffee I enjoy till the last drop. Naturally, it was really refreshing for me to know how the company has made such remarkable success. Having said that, there were some very powerful messages in Howard's narrative that I could relate to. In particular, I loved the section about being curious and paying attention to how decision making is done as it has the ability to tell you so much about the organization. In my view, the concepts of value-based company and disruptive innovation are the two most impactful mindset any person should have, not only entrepreneurs. Finally, I feel that the last message of earning success every day is very motivational. I have decided to create a special note with these messages to guide my everyday actions and mental framework. Thank you Howard Schultz.

Matt M.

really enjoyed it. and i like the starbucks coffee plugs. brand. brand. brand! can you blame him? was hoping for a little more brass tacks, as this platform lends itself to deep study.