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Business, Politics & Society


Howard Schultz

Lesson time 02:40 min

Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

Howard Schultz
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Build a Business That Lasts

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Recognising the extent to which key decisions in an organisation are fundamentally driven by the core values that defines the organisation's existence.

Very interesting Masterclass about leadership, management

I loved his approach and genuine authenticity about being successful. Howard was very relatable.

Great leadership tips and examples! Great example of customer and colleague experience driven leadership.


Heather C.

Howard shared some remarkably interesting insights at all levels of the business platform. Remembering to retain the same hunger and passion that was experienced in the early evolution of a start-up, throughout the various growth stages, is an important and necessary lesson to learn. Letting go of that appetite for growth and innovation can easily jeopardize a company’s future.

Muhammad Y.

Fantastic class! In today's 21st century open market economy, a business leader must possess a prerequisite knowledge on human psychology and never-ending appetite in pursuance of excellence. "Mediocrity is for others, while Excellency is for us".

A fellow student

It was a fantastic class. Loved every bit of it. Very good insights of how to start a run a good large enterprise. Would recommend to all who want to do business, small or big. Absolutely amazing.

A fellow student

One of my favorite instructors in learning the entire business model. Did a fantastic job on reaching and connecting to the audience

Hilary S.

What an incredible leader and business owner. His humble authentic approach to leading and growing a company proves the impact amazing leaders have on molding culture. Loved this class, it's lessons and learning more about how an empire was built

M P.

vulnerability is not's actually strength. One of my MOST favorite instructors. I'll be watching this one least 9 more times. Thank you Howard. Thank you Master Class.



Rita T.

Thank you Howard, Thank you MasterClass! My favorite one so far! Will always remember these: "Emotion is not a bad thing." "We have to be in control of our own destiny." "Are you gonna hide the ball or through it?" And well, he made me curios about trying the Aged Sumatra :)

A fellow student

Wow!! I cannot talk about all the things that I have learned from this course, but he most interesting thing is to have a team that share with me the same aspirations and to be frank about whatever the company or business is facing. Basically, this course was phenomenal!

A fellow student

I find Howard's content and delivery honest and insightful, like he said, certain things are not found in any text book. His inclination toward informed personal conviction is a paradigm I find very helpful. Also his idea on how to high quality people, (getting to know the person first, before going into job specific skills), is an excellent way to go. Maybe an open forum at some point may be a good idea, where people can send in questions and he respond, if that is a possibility.