Howard Schultz’s 6 Tips for Finding Business Investors

Written by MasterClass

Last updated: Jun 7, 2021 • 4 min read

Howard Schultz became an international touchstone for business leadership success by shepherding Starbucks through several decades of growth. Few brands are more readily associated with the product they sell than Starbucks is in the retail coffee sector. Growth like the kind Starbucks has enjoyed can only come from heavy investment in a business.

Successful CEOs like Howard understand that finding investors is an integral step in growing a global brand. Even if you don’t aspire to Starbucks’ level of cultural ubiquity, you’ll still want to attract the amount of investment needed for your own small business, especially if it’s your first time as an entrepreneur.