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Rum is an incredibly diverse spirit that sidesteps many of the strict controls applied to other spirits, like whiskey—which is to say, it’s kind of like the Wild West of the booze world. When you think of rum, you might picture a caramel-colored beverage fermented from sugarcane molasses, perhaps made by a distillery in the Caribbean. In reality, today's rum market contains many types of rum that are made in over half of the world's countries.